Jeep Achieves Most Popular #NewCar Rating in US
America’s love for cars was born out of the need for transportation, but has evolved into a statement. This is nowhere more apparent than on social media, which is why AutoNation looked to Instagram to figure out what the most #popular brands are.
Auto Nation, who made a study to find out what cars are the most posted on Instagram with the hashtag #NewCar. They went through 100,000 Instagram images to determine the brands of the vehicles displayed, and their Geotagged locations of the same hashtag were used to find out where the pictures were taken.
Google’s Cloud Vision API helped. AutoNation’s methodology involved a random selection of 100,000 #NewCar posts, so the results may not refer to all-new vehicles, but to cars that are new to the poster, including second-hand cars that have just been acquired.
While the number of posts with the #NewCar hashtag featuring a Jeep was slightly less than those featuring BMW models and Mercedes-Benz, the rugged American carmaker was the most popular brand within the United States. This came to light when the study was filtered by state. Even though BMW was considered the brand with the most #NewCar posts on Instagram, it was more popular abroad but only had five U.S. states to its name. Jeep came in with an impressive 17 states.
It really comes as no surprise, since Jeep is beloved in the more rugged states, such as Texas, Oregon, and South Dakota. Curiously enough, though, people in New Jersey—which isn’t exactly known for being a rugged area—also gravitated towards the brand. Jeep also came out on top in Ohio, which shouldn’t come as a huge surprise, since Toledo is the only factory in the world that builds the iconic Jeep Wrangler.
The top five states to post about their #NewCars on Instagram were also pretty unexpected: Wyoming, Vermont, Alaska, Delaware, and Montana. The Jeep brand’s popularity in general, and the Wrangler’s in particular, is a major reason why parent Chrysler (now Fiat Chrysler Automobiles, or FCA) has seen record growth for the past five years.
The Wrangler has always been one of Jeep’s best-selling nameplates, with sales consistently on the upswing. For the record, the Wrangler Unlimited’s popularity has eclipsed the two-door’s; the Unlimited accounts for approximately 60% of Wrangler sales, an unexpected outcome when Jeep originally launched the four-door version for model-year 2007. It’s simply a smarter option for families.
The throwback Wrangler still doesn’t look all that different from the Jeep that made its bones on the Second World War battlefields more than 70 years ago. Subsequent versions were never sent to automotive finishing school to be made over, sanitized, civilized, and modernized. Over the decades, while other Jeeps have been fitted with comfy content, it seems that all that the Wrangler has ever received are a few styling and mechanical updates from time to time. Hey, if it ain’t broke!
The Wrangler remains an icon for the ages and its hardcore following continues to expand. Don’t believe us? Check your Instagram.